How to Thrive in Real Estate in the Time of the Coronavirus

In times of uncertainty, the person who brings the most clarity adds the most value. I know you’re getting the questions about the coronavirus and what I wanted to do today is share with you some talking points that you can share with your clients that’ll help you be the calm in the storm.

We are going to give you a list of the top 5 things you need to know in order to not only make it through this pandemic, but to thrive.

During this time of global panic and fear, we are faced with a very important choice.

a) We can all choose to give in to the fear, panic, and stress. To pull away and give up. To act irrationally and out of emotion.

Or on the other hand…

b) we can all choose to come together. To build community. To create. To innovate and come up with amazing solutions. To educate ourselves and become informed. To use this as an opportunity for us all to grow not only in business but also as human beings and as a greater collective.


We hope this guide will help you to be seen as the expert in your community and to bring goodwill and calm amongst your friends and family. Now is the very best time to buy a home, and we are actively working to make sure that our agents are best positioned in their market to speak to the buyers who need to hear it the most.

We are so proud to establish Atlas Real Estate as the brand that agents can trust and rely on in times of uncertainty. We are here to provide the very best service for our agents as we come from a place of service, love, and dedication to our clients and our community.

Thank you to all our past, present, and future agents for being a part of that vision.

Let’s get this!!!

The Top 5 Things to Do in Order to Thrive in Real Estate in the Time of the Coronavirus


Many agents ask us about the pandemic and advertising. Should they hold off until the economy stabilizes? Sadly, most agents are just sitting around hoarding their money like it’s toilet paper. Do you know what the agents who will not only survive but THRIVE in this time do? You guessed it. They GO ALL IN.

Why do this?

The biggest reason is everyone else is turning off ads or scaling back. That means, you have the means to corner the market, with higher visibility and drastically lower cost per acquisition.

Also, more people will be home, bored, and surfing social media for hours on end. Who’s ads are the going to see? Not your scared competitors who are “waiting for the storm to pass.” No. They are seeing YOUR ads. You are the agent they call.

This is the best time to EVER be running ads. People are home from work and glued to their phones. Easily closed deals are happening all day long.

2. Be the Authority

If we look back to the time in 2000 when we had the dot com boom and bust, that was really the catalyst of the rotation of money coming out of the stock market and into real estate. That’s what led to the boom that we saw. This is the time where the agent who adds the most value really has a unique opportunity. You see, when we have chaos and when you bring clarity, you have the opportunity to set the table for gaining market share, for gaining the trust of your clients, and moving from a place where people know and like you to them actually trusting you.

3. See the Economy as Working FOR Your Buyers

When we look at volatility in the stock market, typically what happens is, we see an Exodus of money coming out of the stock market. People just get tired of riding the rollercoaster. When that happens, then we’ll see that money rotate somewhere. Money doesn’t typically sit on the sidelines long. It wants to look for yield. It wants to look for opportunity. Historically, that money has moved into hard assets. One of the biggest hard asset classes is real estate. So it would make sense that when we’re looking at this, as the money rotates out of the stock
market, that money will be looking for yield in real estate. Bringing real estate in more demand. We’ve already got a market that has strong demand. It could be now we get gas on the …re that we already have.

4. Leverage these Historically Low-Interest Rates

We have historically low-interest rates. I have no doubt in my mind that there will be some point in the next …ve years where people will look back and say, “I cannot believe that I could’ve gotten a 30 year …xed rate mortgage at this time in the 2%+ range!” It’s unbelievable to think how cheap money is right now. Now, if we were in a situation where everything was normal and we had these rates, it would be a boom for real estate. If you add in the fact that we’ve got these interest rates where they are, and we also have money rotating out of the stock market, that means that right now this is a recipe for a boom and for us to see some growth in our real estate market.

5. The Stimulus Package

The federal government just approved 2.5 billion dollars worth of a stimulus package. Now the stimulus package money typically takes time for it to really leak out into the economy, typically in the six month time period. So what does this mean? This means by summer the money will begin to stimulate the economy in full effect, just in time for the summer boom for real estate. Right now is an opportunity for us to add value to our clients by being that person that brings facts to the table, not just hearsay, that person that looks on the long term beneffits for their clients, not just the short term. You see, when you add value to your clients, those relationships grow deeper and your business begins to build. This is a unique opportunity.

Are we concerned about these things? We’re concerned and we’re being diligent, but we’re not fearful. You see, when we look at what’s to come into the near future in the real estate market, and especially looking at how all of this will play out over the next three to five years, we can really set the table for a really good time in the market. Once we walk through what we’re walking through right now, I hope this gives you the opportunity to share some things with your clients that helps you grow your business.

If you’re at a place where you’re looking for the opportunity to grow your business, please don’t hesitate to reach out. We’d love to help take care of you and your business.

Coronavirus Action Steps:


(do not wait and put this off… if they reach out to you, it is too late)

✅ If you have less than 20 clients, call them individually and check-in with how they are doing and how their family is. If you have more than 20 clients, send out an email blast with a video encouraging them and coming from a place of support as well as authority. Your clients are relying on you to be the calm in the storm.

✅ Let them know which SOLUTIONS you are coming up with to serve them during this time

✅ EDUCATE them on how interest rates have never been lower and now is the BEST time to buy a home


✅ email them personalized videos on the current state of the market in your community

✅ Instead of meeting clients for co‚ee, meet them over a video Zoom call and them mail them a $10 Starbucks gift card!

✅ Conduct open houses via live stream and make it an event! You can have buyers join in, comment, like, and ask you questions about the home

✅ Send a bottle of hand sanitizer as a little ‘thank-you’ gift to your clients; it will give them a chuckle and will make you instantly memorable


✅ If you haven’t started running paid ads to get appointments with potential clients, NOW is the time (ads are going to be on sale… take advantage!)

✅ If you aren’t shifting your marketing message around everything going on and are running the same cold email campaigns/ads/DM messages, shift them to align with the conversation going on.

✅ Build a brand new o‚er that helps local businesses around everything happening and push it hard! We at Altas Real Estate have already created brand new campaigns addressing this situation and we are offering engagement campaigns for our agents to establish YOU as the authority and expert in your community

✅ Most importantly, NOW IS THE TIME to step up as a Realtor and INNOVATE your product/service so that it is a SOLUTION to all of the
problems your clients are facing.

I know that’s a TON of info and there’s so much more…

So if you want help executing on all of the above, we have the resources available for you to:

👉 Establish yourself as the expert and authority in your community

👉 Be the voice of calm and assurance to the buyers that need to hear your message the most

👉 Get your current clients to stay and recommend you to their family and friends by staying top of mind and relevant

👉 How to reach out and ease your current and past clients on why now is the best time to buy

👉 Stay ahead of the curve by doing live streamed open houses and online meetups

And don’t forget…

Chaos = Opportunity (for those who provide solutions + clarity).

Some Realtors will NOT have solutions.

Some Realtors will NOT have clarity.

And they will fall.

But for the select few, who act now.

Who seek clarity.

Who create solutions.

You will end up growing massively.

Buyers need assurance and a leader in their community more than ever.

They are just as nervous about this situation as you, and they need your help.

It is your time to step up as a Realtor.

It is time for you to step up as a leader.

It is your time to dominate.

You’ve got this.

Reach out to us if you are ready to dominate and THRIVE in your real estate business this 2020.

Victoria Kennedy
CEO of Atlas Real Estate
(561) 529-9077